Noma City Terrace
Branding for a cosmopolitan real estate development
With every branding client we take on, we make it our mission to not only create a distinct visual identity, but also develop a system for how all of the design elements work together.
Not only does it mean your brand is polished and professional, it also makes it that much easier to work with. Noma City Terrace goes down as one of our favorite design projects because everything flows together so beautifully.
When the developers of Noma City Terrace, a luxury townhouse development in downtown Greenville, SC, approached us looking for a brand identity, they were interested in bringing a more modern, minimalist architectural style to the area. They knew that it would appeal to a very specific audience—which is the smartest thing you can do when creating a brand.
We were instantly on board, because we know that being creative and unconventional is where the magic REALLY starts to happen!
We started with a kick off meeting to learn everything we could about the developer’s vision for the project and helped him zero in on the personality attributes and values the brand should convey. Then we moved on to moodboards and landed on a stripped back, sophisticated style in a palette inspired by natural materials. We nicknamed this concept “Scandinavian Surface,” as a response to the minimalist style of architecture. So good.
From there, we created multiple variations of the logo—a sleek, stenciled type treatment—for different applications, including the primary logo, secondary badges that the client could use on social media or in small spaces, and a lockup with the website address.
We also suggested fonts to complement the logo and built a simple Squarespace site to showcase the architecture and floor plans of the available units and collect leads from interested buyers. Finally, to take advantage of the development site’s location near downtown, we designed large scale signage for the fencing around construction site, featuring dramatic renderings of the modern architecture, to attract interest from foot traffic and drive people to the website.
