Our holistic approach to creating your brand identity is rooted in a strategic understanding of your business. The result? A cohesive suite of brand elements that can be used in various combinations to communicate who your brand really is, and why your audience needs you.
We start by going deep into understanding your business and the brand ethos you want to create. Essentially we’re downloading your thoughts about your business into our heads. We’ll do this through an interview (over lunch if you’re local!) in which we’ll ask you a series of questions about how your business started and where it’s going. We’ll also ask you to share some examples of brands that you think are kindred spirits.
We’ll distill everything we learn into a clear brand purpose and personality, which we’ll share with you to make sure we’ve understood your vision correctly. Once everyone is loving the strategy, we’ll develop a conceptual direction for your brand. This step culminates in a visual moodboard to share our initial direction with you and make sure we’re on the right track.
Once we gather your feedback on the moodboard, we’ll get to work developing the single most effective concept for your brand identity. This doesn’t mean we only come up with one idea. No way. Behind the scenes we’ll go broad, brainstorming and sketching dozens of ideas for your logo. We pressure test every idea against your strategy and moodboard to narrow it down to the one that will have the most appeal to your target customers. This approach lets us deliver not only a logo, but a robust visual brand that includes a suite of elements (such as secondary brand marks, patterns, colors, etc.) that work together seamlessly to create powerful impact.
We’ll walk you through the concept behind the designs and gather your feedback on what you love and where there are opportunities to refine and polish. We include up to two rounds of refinement to get the designs pixel perfect and make sure you walk away with the identity of your dreams.
Once we have all of the core brand elements nailed down, we’ll bring them all together. This is where we design your chosen collateral item and any extras you’ve selected (such as social templates or a new website). You’ll get eyes on our designs as we go, including up to two rounds of refinement on each item.
We’ll package up and deliver all of your brand elements and collateral in print- and web-ready files along with a beautiful style guide to help you put your new identity into action.
You’ll leave this program armed with shiny new identity assets including:
Brand Purpose & Personality
Moodboard
Primary logo
Secondary logo(s)
Signature brand marks
Brand pattern
Color palette
Typographic suite
Collateral item (Choose from: business card, note card, hang tag, letterhead, tote bag, or sticker)
Brand style guide
* Price does not include Extras. We’ll prepare a custom quote for your Essential Brand Identity that includes any Extras you select.
“Briana was wonderful to work with. Her initial questions not only helped us find direction for our branding but they also helped us refine the mission of our company in its early stages. Her process was easy to follow and very collaborative—we always felt like Briana listened to us, got us, and we wound up with a color way and brand identity that immediately felt like us. We couldn’t be happier with our experience.”
Add any or all of the following services to your Brand Identity package to maximize your brand impact.
Broadcast your new brand with all the basics you need to start creating a consistent presence on social media. We’ll set you up with profile badges and templates so it’s easy to maintain your new brand identity across your favorite platforms.
If your website doesn’t jive with your bright new brand facelift, it might be time to start fresh. Put your brand’s best foot forward with a custom Squarespace website. Provide your own content or work with our copywriters to tell your story with extra polish and flair. If you prefer to host your site on a different platform like Wordpress, we can handle that too.
We’ll curate a collection of 12 stock photos that complement your new Brand Identity. Or, upgrade to an original photoshoot with one of our fav photographers for some truly custom content to use on your website, socials, and other marketing collateral.
We also offer a la carte marketing collateral for both print and digital communications. Ask for a custom quote. Not sure what you need? We love to brainstorm campaign strategies. Give us a call!
