3 Things to do AFTER You Launch Your Brand

Whether you've recently launched a new logo or site or if those days are far behind you, it's easy to let the rest of your brand touchpoints fall to the wayside—and that just won't do!

A brand that's polished and cohesive across the board will amp up the trust of your readers and clients quicker than you can say, "Let's grab some tasty tacos today." 

1 | FRESHEN UP YOUR SOCIAL MEDIA

Your social media is often the place that potential customers discover you! Make sure you use a version of your logo that fits in the profile badge space. Then, establish some simple rules for the rest of your visuals. From a consistent color palette to your brand voice, a few guidelines will make you easy to spot—even when your logo isn't front and center.

2 | CUSTOMIZE YOUR EMAILS

Your company emails are a great opportunity for you to infuse your brand into your client experience. Your brand will look much more intentional if you take a few minutes to customize your templates with your swanky new logo, color palette, and fonts to make everything look cohesive and professional.

3 | DON’T FORGET YOUR Brand Collateral!

Most branding advice covers the client experience before they purchase from you, but what about after? A brand strategist we love, Hilary Folger, calls the end of the client experience the "afterglow," which is brilliant. Put in the time to brand your receipts, invoices, thank you notes, and client surveys.

Working with you should be a carefully curated experience—from start to finish!

Are you hitting these three brand checkpoints? If you’re stuck, please don’t hesitate to get in touch! When we work together, we’ll personally make sure that we have covered literally everything from A to Z.