Bohn Mulloy & Co.
A Dash of Whimsy: Branding for a Creative Duo
What do you get when a stylist and a photographer come together? Besides the obvious (a super-talented duo with decades of experience), clients who really understand the value, nuances, and power of brand identity.
We met Stephanie Bohn and Meg Mulloy of then-fledgling Bohn Mulloy & Co at Creative Ladies Night, a popular networking event here in Austin, Texas. Creative Ladies Night draws women from every creative field imaginable – interior designers, artists, potters, graphic designers and, of course, stylists and photographers – for collaboration and community. So, the partnership between Bohn Mulloy & Co and Working Lunch Co was natural: we shared a mutual appreciation for autonomy, collaboration, and learning.
Learning is at the core of Stephanie Bohn and Meg Mulloy’s new business. The pair combines decades of experience to bring photography + styling workshops to a city bursting with small businesses and startups, and leaders looking to market those businesses and startups with polished, cohesive brand imagery.
Our kickoff meeting revealed the duo aim to teach photography + styling in intimate, full-day workshops. Ready to start marketing their first workshop, Bohn Mulloy & Co wanted a brand that would communicate the differentiators of their workshops: an opportunity to spend a full day learning from professionals who have been honing their crafts longer than most in their field. The brand identity also had to be true to their approachable, fun-loving personalities.
After working together to identify brand personality and values, we presented Bohn Mulloy & Co with three conceptual directions. The duo immediately gravitated towards a minimalist, modern, yet whimsical concept. Taking cues from minimalist wordmarks, our concept infused a lightness of spirit through simple graphic gestures and subtle imperfections to reflect their nuanced brand personality and values.
Armed with the colors Bohn Mulloy & Co believed represented their personality, we created a palette of earthy and optimistic colors that would give them creative freedom on social media platforms, a key feature for our visually focused client.
The result is a logo emphasizing the “o” in each word of the company name to symbolize the partnership. The juxtaposition of a streamlined modern typeface with a custom, curvaceous ampersand reads solid and professional, with the ever-important dash of whimsy. To provide flexibility, we also provided Bohn Mulloy & Co with a round badge (primarily for social media profiles) and multiple logo colorways.
This design package has given Bohn Mulloy & Co the necessary visual components to design their website, create marketing materials, and successfully market their first workshop, which was a sold-out success! In the future, these creative ladies will be able to create consistent marketing assets and use their amazing skills to create a vivid, engaging social media feed around their hero colors to build brand recognition in the minds of their customers.
We should also mention that we are now one of their customers, and we enjoyed a lovely working lunch discussing brand photography for Working Lunch Co! We couldn’t be happier with our new brand photography that resulted from this collaboration. Look for it to feature on our site soon!
