How Brand Values Impact Your Business

What separates your business from every other business in your niche? The answer is simple… it’s YOU. And what drives you? Your values. 

It’s important to figure out what your values are and if you’re reinforcing the right ones in your business. Define the set of shared beliefs that you want to guide the behaviours of your company and your team, and you’ll see a positive ripple effect through every aspect of your business:

You’ll hire smarter.

If you don’t define your values first, your organization will create a culture by accident. That might sound like a great thing, but trust us when we say it doesn’t scale well. Define your values to help you hire people who share them.

Boost morale.

Want to keep your employees around forever? (Of course you do.) That comes down to clearly defined values too and rewarding the team members who live by them.

Make better, quicker decisions.

Set your priorities in advance and use ‘em as a litmus test to make sure your decisions align with your beliefs. This is also helpful for other people on your team to make decisions without you having to micromanage.

Attract perfect fit clients.

Customers are savvy, and they’re attracted to companies that share their values. Make ‘em clear and the right clients will self-select into your tribe.

Build credibility.

With clear brand values, you won’t have to worry about PR nightmares. Defining and living by your brand values ensures that your business never acts in a way that conflicts with your beliefs.

Long story short, if you’re looking to attract the right team and customers, it all starts with brand values. But remember, brand values are only effective if you, and everyone in your organization, actually lives by them. If the only place your values live is in a fancy graphic on the office wall, they lose most of their impact and can even have negative effects on your culture and public image. So be sure to share your brand values with your team, set a good example by living by them yourself, and reinforce them consistently.

Sound daunting? That’s why we created the Plan Your Brand Program! We walk you through some surprisingly simple exercises to define your brand values in week two of the program. Access it right here!